Automate your content workflow with Confluence and Rovo

Automation and AI in Confluence

Automation handles repetitive tasks — like archiving or notifying — so your team can stay focused on what matters. AI goes a step further to add content generation and contextual suggestions to your workflow.

In Confluence, automation rules might clean up inactive pages, send reminders when deadlines approach, or trigger approvals when content is updated. These rules require no code and can be set up in minutes.

Rovo adds a layer of AI that interprets instructions, writes content, translates documents, and summarizes feedback. It turns manual work into automated insights.

Together, these tools transform Confluence into a workspace that updates itself, organizes content, and flags issues — without constant upkeep.

Automate routine work in Confluence

Confluence Automation helps teams move faster by eliminating manual steps and making workflows consistent. With just a few clicks, you can build rules that keep projects on track.

Here’s how teams are putting it to work.

Build repeatable workflows

Recurring projects often start from scratch — new pages created manually, inconsistent naming, and scattered content across different spaces. Without a standard process, important steps get missed and progress slows.

Confluence Automation helps teams set up systems that run on their own. Smart buttons can trigger one-click approvals. Auto-generate project templates and launch new spaces with the right pages already in place, every time.

Imagine a regional marketing team launching campaigns every month. With automation, each new campaign space opens pre-filled: briefs, timelines, checklists — all ready to go. Review and approvals follow the same process every time. Projects are consistent and flow smoothly.

Use Rovo to make work smarter

Where automation handles the repetitive, Rovo brings intelligence. It helps teams create content faster, surface insights instantly, and stay aligned without extra manual effort.

Here’s how Rovo adds value to everyday work

Blank pages slow teams down. Rovo helps by turning prompts into structured outlines, summaries, or drafts directly in Confluence.

For example, after a meeting, a team lead can prompt Rovo to generate a summary and action items automatically, then send that recap via email to keep everyone aligned. Instead of writing from scratch, the team gets a clear overview and next steps, ready to share.

Marketing teams can use Rovo to speed up content creation at every stage. A prompt like “Q3 product launch brief” leads to a structured outline for the audience, messaging, and channels. After publishing, teams can prompt Rovo to summarize the campaign or draft follow-up content — like a product update or newsletter.

Confluence Automation is powerful, but not everyone knows where to start. Rovo makes it easier by letting you describe what you want — no technical setup required.

Want to remind content owners if a page hasn’t been updated in a couple of weeks? Just type the request: “Remind the content owner if a page hasn’t been updated in 14 days.” Rovo turns plain language into an active rule — no need to navigate menus or understand condition logic. As a result, more teams can automate routine work on their own.

Keep teams aligned across tools

For product and engineering teams, staying aligned across tools is a daily challenge. Rovo’s Product Requirements Agent helps bridge the gap by generating shared documentation that reflects updates in both Jira and Confluence.

When a project manager enters requirements in Jira, Rovo generates a corresponding Confluence page. If the scope or story changes later, the page updates too, so engineers and stakeholders always see the same information. Real-time sync reduces confusion, speeds up reviews, and keeps planning connected to execution

Turn feedback into insights

Customer feedback can be overwhelming when it floods in through multiple channels. Rovo’s Feedback Analyst Agent helps teams quickly sort and summarize support tickets, survey responses, and reviews to surface patterns and priorities.

Support teams can easily group similar requests; product managers can scan to spot recurring themes. Rather than sifting through hundreds of tickets, they get a report on what customers want, what's broken, and where to focus, making it easier to take action where it counts.

Automation vs. AI: Why you need both

Think of Confluence automation as your engine — it powers your workflows by executing rules, triggering tasks, and keeping things in motion. Rovo acts as the GPS, helping you set the right direction with AI-driven suggestions and content generation.

Here’s how they complement each other:

Confluence Automation

• Runs workflows you define
• Reduces manual steps
• Sends alerts and triggers tasks

Rovo AI

• Helps create and improve workflows
• Suggests, summarizes, and generates content
• Translates, drafts, and analyzes feedback

Each tool is powerful on its own. Used together, they help teams move work forward, reduce manual effort, and stay aligned, without adding complexity.

Streamline one workflow this week

The fastest way to boost productivity is to automate what slows you down. 

You don’t need a full-scale overhaul. First, identify your ideal workflow using the Workflow template. Then, start with one fix — like automatically archiving stale pages or nudging reviewers. Use Rovo to turn scattered ideas into structured plans. You’ll spend less time chasing updates and more time on high-impact work your team cares about.

Try Confluence automation and activate Rovo to eliminate busywork and move projects forward faster.