What is an empathy map?
An empathy map is a tool for visualizing the user experience, including users’ thoughts, feelings, and behaviors. The knowledge gained from empathy maps can encourage project collaboration throughout the product development life cycle.
What is an empathy map template?
An empathy map template is a pre-designed framework that guides teams in organizing user insights quickly and efficiently. Using a template helps you save the time you would have spent creating an empathy map from scratch. Whenever you need to gain insights into consumer behavior, thoughts, and feelings in the future, you’ll have a ready-to-go template to work from.
Why are empathy maps important?
Empathy mapping is essential for making user-centric decisions. This process helps you understand how your direct consumers feel about your product or service. It also helps keep team members on the same page by aligning them around shared insights.
Tips for creating an empathy map
Accuracy and comprehensiveness are crucial when creating an empathy map, so ensure you use actual user data. You can collect data through customer surveys and interviews, user behavior, and other measurable metrics. However, finding accurate user data that describes how users think and feel can be challenging.
A comprehensive empathy map should also include diverse perspectives. Analyzing various user perspectives helps you create a more complete empathy map that accounts for small details.
Empathy map example
Let’s look at an empathy map example to give you a better idea of how to create and use one. In this example, we’ll create a fake empathy map for our app users.
Think & Feel: The ads are distracting. Does this actually help me save time?
See: Many successful professionals use this app. Some people use similar apps from competitors.
Hear: This app has been recommended by colleagues and industry experts.
Say: “This app is easy to use.” “I liked that my settings were saved between sessions.”
Do: Restarted the app when it ran slow—changed to dark mode setting.
Pain Points: Feeling overwhelmed by the number of tabs and settings. Fear of making the wrong decision.
Gains: Saving time on simple tasks. Learning more about my industry.
使用用户移情图模板的好处
Enhances understanding
Using an empathy map template helps you better understand your users, including their thoughts, feelings, and behaviors. By understanding what motivates your users and how they feel about your product or a specific feature, you can set goals that align with their needs and your long-term vision.
When you’re ready to begin goal-setting, use Confluence’s SMART goals template to keep everyone on the same page
Improves collaboration
Collaborative communication is vital to keeping everyone on the same page and working toward a common goal. The empathy map template provides a centralized location for team members to review and discuss user insights.
Confluence whiteboards are tailor-made for team collaboration and idea sharing. They allow you to capture free-flowing thoughts and ideas that can be easily organized and transformed into actionable steps.
Streamlines decision-making
Every decision you make impacts your customers, and empathy mapping gives you a better idea of user needs and how you can satisfy them. Creating an empathy map can help you streamline decision-making by making users’ needs clear and actionable.
Uncovers knowledge gaps
Using an empathy map template can also help you identify knowledge gaps that must be addressed. If you lack insights about your target audience, you can conduct additional research or collect more feedback to fill those gaps.
Promotes alignment
Empathy maps can help you align your strategies and decisions with user needs across multiple teams. Keeping all your teams on the same page and aligned with user needs leads to a better user experience.
如何创建用户移情图
- 1
定义目的
在开始绘制用户移情图之前，请设定明确的目标，并确定要绘制的特定目标受众或用户角色。设定 SMART 目标非常重要，即具体、可衡量、可实现、相关和有时限的目标。
- 2
创建框架
下一步是为您的用户移情图创建一个框架，其中包括“所想”和“所感”、“所见”、“所听”、“所说”和“所做”、“痛点”和“收获”等部分。这些是您在头脑风暴时要填写的部分。
- 3
收集意见
现在，是时候收集数据来填写用户移情图模板了，这些数据可以来自多个来源。您可以使用客户访谈、调查、观察以及您收集的其他数据。
- 4
添加上下文
这是您开始填写客户移情图的地方。要为收集到的数据添加上下文，可将其归入第 2 步中创建的类别之一。
- 5
协作与优化
用 户移情图完成后，与其他团队成员一起审查和完善它。这样做的目的是与团队成员进行头脑风暴会议，以确保用户移情图的准确性和全面性。
幸运的是，使用 Confluence 白板进行头脑风暴非常简单。您可以使用我们的头脑风暴模板，在一个地方收集来自不同团队成员的反馈。
- 6
分析和应用洞察信息
现在，您的客户移情图已经完成，您可以用它来指导决策过程，确保组织中的每个人都保持一致。您还可以使用用户移情图来指导产品开发和战略。
Create an empathy map with Confluence whiteboards
Collaboration is key when creating an empathy map, but Confluence makes project collaboration easy. Confluence provides a centralized location for collaboration across teams, keeping everyone on the same page.
You can use Confluence whiteboards to brainstorm as a team and create an empathy map for your target audience. Every team member stays engaged with real-time editing, and built-in Jira integrations allow you to link whiteboards and Jira issues. Then, when you’re ready, easily share the workspace with the broader org to get stakeholder approval.
Develop a deeper understanding of your customers to drive product development and strategy with a free empathy map template.
