Marketing blog post template

by Atlassian

Starting with a blank page is daunting, use this template to hash out your blog post and get your creative juices flowing.

KEY FEATURES

Content Management

Ideation

Marketing Research

CATEGORIES

Marketing & Sales

Page template

You get it – content is king. Yet consistently crafting, publishing, and promoting blog posts isn’t an easy task. Revisions become a bottleneck, keywords get duplicated, and you neglect to figure out how you’ll actually get eyeballs on that post after it’s published. That’s where this template comes in. Use it to organize the nuts and bolts of your blog post, so you can make the most of the content your team works so hard to create.

Why Confluence?
How to

Use the strategic plan template in Confluence

Confluence transforms strategic planning from a once-a-year exercise into an ongoing collaborative process. Teams can work together in real-time to develop, refine, and execute their strategic plans without the back-and-forth of email chains or version control issues.

Our template library includes pre-built strategic planning templates that incorporate best practices from successful organizations. These templates provide the structure you need while staying flexible enough to adapt to your specific requirements, allowing you to customize sections and create reusable frameworks for future planning cycles.

Confluence easily integrates with other work management tools, making it invaluable for strategic planning. With Confluence, your strategic plan becomes a living document that connects directly to project execution, progress tracking, and decision-making processes. Team members can reference the strategic plan during brainstorming sessions, link specific initiatives to daily tasks, and maintain alignment between high-level strategy and tactical execution.

How to use the marketing blog post template

Step 1. Fill out your blog post basics

We’ll start with the easier stuff. Here’s where you’ll jot down the nitty-gritty details of your blog post. If you already have a final title ironed out, list that in that field. Otherwise, it doesn’t hurt to come up with a few options that your team can noodle on. In this section, you’ll also list the author (@ mention them within the Confluence template so they get notified!), the publish date, and the post’s current status (whether it’s being drafted, is in editing, etc.). Finally, list the part of your funnel this blog post is targeting so everybody has that necessary context.

Step 2. Sketch out your promotion plan

You don’t want to sink time and energy into blog posts just to have them sit there and collect digital cobwebs. That’s why it’s smart to proactively figure out how you’ll promote this content and gain more readers. This involves listing the keywords you’re targeting for this post, as well as the channels you’ll use to distribute your post (whether that’s an email broadcast, social media posts, or both). Make sure to list each channel individually so you can check it off when you’ve promoted the blog post there. That will help your team avoid duplicating efforts.

Step 3. Loop in your team members

It takes a village to put together a blog post. You need a second set of eyes on that content, and maybe you want a custom infographic or an illustration. Within this template, you can @ mention the team members who should be reviewing and editing that blog post, and type /date to quickly assign a deadline for their edits. In the Assets field, you should also @ mention team members and list any supporting materials you’ll need from them to take that blog post to the next level. That way, those team members know they should get to work on those assets.

Step 4. Get to writing

Now it’s time to roll up your sleeves and start writing because the rest of the template is dedicated to the actual body of your blog post. Draft it right within the template, and you’ll ensure that all of the information that relates to that post stays in a centralized place. No more mixed messages or dropped deadlines.