Free SWOT analysis template

by Atlassian

Prioritize projects, identify strengths, and address market opportunities and threats effectively

KEY FEATURES

Analysis

Goal Setting

Risk Assessment

CATEGORIES

Project Management

Marketing & Sales

Recommended

Finance & Ops

Page template

A comprehensive SWOT analysis template can help businesses prioritize projects and stay ahead of the competition. Conducting a thorough SWOT analysis will help you understand your company’s strengths and weaknesses in the context of broader market opportunities and threats. It also aids in making informed decisions and prioritizing tasks effectively.

While creating your own SWOT analysis can be time-consuming, using a template simplifies the process. You can quickly fill in the necessary information and focus on strategic planning. Confluence’s free SWOT analysis template enhances collaboration and decision-making, ensuring your team stays aligned and responsive to market changes.

Why Confluence?
Overview
Benefits
How to

Use Confluence whiteboards for SWOT analysis

Using Confluence for SWOT analysis streamlines strategic planning by providing a structured template that simplifies identifying strengths, weaknesses, opportunities, and threats. This enhances collaboration, improves decision-making, and facilitates the organization of ideas into actionable plans, making it an ideal tool for teams looking to stay competitive and responsive to market changes. Confluence can also be used for conducting a personal SWOT analysis, helping individuals evaluate their skills, interests, and areas for improvement.

Confluence whiteboards present another excellent approach to SWOT analysis. Whiteboards let you convert sticky notes into Jira issues and Confluence pages without ever leaving its interface. It’s the perfect end-to-end system for brainstorming, visualizing, and transforming ideas into actions.

Whatever format you choose, get started on your next SWOT analysis in Confluence for free.

What is a SWOT analysis template?

The SWOT analysis concept is likely familiar to anyone who attended business school or has worked in marketing or product development. The acronym “SWOT” stands for strengths, weaknesses, opportunities, and threats, which are categorized as internal and external factors. Analyzing these factors is a great way to assess the pros and cons of new projects, product lines, features, acquisitions, expansion, and more. A good SWOT analysis is crucial for effective decision-making as it integrates these components to form a cohesive strategy.

While you can write your own SWOT analysis by drawing a square with four quadrants, labeling each one, and then entering the strengths, weaknesses, opportunities, and threats, it’s faster to use a template. A template lets you skip the setup and swiftly fill in the blanks.

Benefits of using a SWOT analysis template

Starting a big project can be intimidating. Whether an individual is preparing for a group discussion or working on their own, the SWOT framework can help them step back and look at the big picture. By identifying strengths, weaknesses, opportunities, and threats, a SWOT analysis can help in formulating a well-considered business strategy.

A SWOT analysis contains enough detail to frame discussions and provides an outline for gathering the contributions and ideas of other team members. While not detailed enough for an in-depth analysis, it’s perfect for the initial stages of a project plan. Recognizing external opportunities through a SWOT analysis can lead to a competitive advantage by highlighting diverse avenues for growth, such as product diversification and internal improvements. Explore some of the best use cases for a SWOT analysis.

Optimized strategic planning

A business SWOT analysis can be an excellent place to start strategic planning for a significant project, as it can simplify and clarify the issues involved. For example, a product manager creating a product roadmap for the next quarter might opt to use a SWOT analysis to assist in prioritizing features to develop.

Additionally, it is crucial to consider market trends when conducting a SWOT analysis, as these external factors can significantly influence strategic decisions and highlight potential opportunities or threats.

Improved decision-making

One of the main benefits of a SWOT analysis is to improve decision-making. For example, when evaluating several cloud hosts, an IT team might do multiple SWOT analyses, noting the pros and cons of each vendor, such as cost, ease of migration, compatibility with existing systems, and staff experience. Comparing the analyses would make it easier to visualize the issues and simplify the choice. Additionally, using SWOT findings can help compare alternatives and make informed decisions.

Better risk management

While cost and market share are essential in many decisions, so is risk management. For example, the product manager planning a roadmap might use the SWOT framework to balance the risk of developing a resource-intensive feature against customer demand for the functionality.

Additionally, it is crucial to consider emerging competitors as potential threats in a SWOT analysis, as they can negatively impact a company's market share and overall strategic position.

Enhanced collaboration

A SWOT analysis is handy for collaborating with a group. The template serves as a framework to help structure the discussion and keep the meeting focused on the most critical issues. Identifying internal strengths can enhance collaboration and team performance by leveraging unique advantages and resources.

Encourages prioritization

Big projects almost always present a tangle of issues, such as cost, speed, available human resources, and time to completion. A SWOT analysis can highlight internal factors, such as strengths and weaknesses, that decision-makers might otherwise overlook, providing insights to aid prioritization. For example, a team might initially view a small budget as a weakness or an obstacle. If they juxtapose the project’s cost against its revenue potential, they may decide that the upside is worth the expense.

How to use a SWOT analysis template

Step 1. Identify strengths and weaknesses

Internal factors include the team’s or company’s strengths and weaknesses, which are inherent aspects under the team's control and can significantly influence project outcomes. Examples of strengths might be an experienced team, an ample budget for project expenses, or a lack of competing priorities. Weaknesses might include high costs or an unsupportive board of directors.

Step 2. Identify opportunities and threats

External factors include opportunities and threats presented by the larger marketplace. These external factors are considerations beyond the company’s control. Examples of opportunities are a market gap, low interest rates, or trends to use. Threats might include a competitor who has launched a similar product, a new technology with the potential to replace your service, or a sluggish real estate market.

Step 3. Conduct a SWOT analysis

After entering the strengths, weaknesses, opportunities, and threats into the SWOT template, you can analyze the results of your SWOT analyses. This is the perfect time to assemble stakeholders and start brainstorming. Use the SWOT analysis to compare alternatives or discuss a project proposal’s pros and cons.

Step 4. Organize your SWOT analysis output

After the group discussion, compile a list of ideas and suggestions. Create a list of action items and enter them into Jira. Finally, map the action items to measurable OKRs for the next quarter(s).

Using SWOT analysis templates can significantly help organize and present the output, making it easier to visualize strengths, weaknesses, opportunities, and threats effectively.